About Brian Flook, MIRM:

Brian is President and Founder of Power Marketing & Advertising, LLC and Brian Flook Group; a published author; speaker, and motivator. He is actively involved with the National Association of Homebuilders, where he has held committee positions including Trustee for the Institute of Residential Marketing, is a member of the National Sales and Marketing Council, the Building Systems Council and The Greater Western Maryland Sales and Marketing Council. Brian is a licensed broker in Maryland, serves on the Executive board of the Hagerstown-Washington County Chamber of Commerce and is involved in several other local businesses. He has a bachelor’s degree in leadership development from Wheeling Jesuit University and a minor in business administration.

My Goal For Your Company:

To deliver powerful marketing solutions that increase traffic and sales by empowering your staff with the skills and tools needed in today’s world.

Real World Stuff:

22 years of industry experience = Marketing & Sales success for your company!

Brian’s passion for learning new-home marketing principles began in 1987 when he worked for a large regional builder. His passion for teaching these principles took root in 1992 when he formed Power Marketing & Advertising, Inc. At the time, his goal was to create a one-stop marketing resource for builders, developers and real estate professionals – and he did. Since then, his company has worked with homebuilders, building contractors and real estate professionals to strategically improve their marketing efforts. From creating a selling environment that facilitate the selling process to improving your Internet presence, BFG knows real estate marketing.

“I don’t waste my client’s valuable dollars on needless marketing tools that may win someone awards, but don’t generate traffic or help sell homes. Our marketing efforts on your behalf have to do more than make you happy; they have to make sales happen.”

“You can’t change what you don’t acknowledge. Builders have to know where they stand in order to plot an accurate course that will take them to where they want to be. The Internet is a great example of that, most of my clients have no idea about where their Internet campaign is or where it is going.” While Brian does provide a this-is-how-it-is snapshot of a builder’s current marketing efforts, he doesn’t stop there. He takes it to the next level by providing thoughtful solutions, honest insights and well-researched strategies that confront the situation head-on. As a result, clients who have utilized his company’s services rank among the who’s-who in the building industry: Ryan Homes, Drees Homes, Heartland Homes, Penn Lyon Homes, Homeworks Custom Builders, Advantage Homes, Harvest Homes and Dan Ryan Builders to name a few.

They praise his down-to-earth approach, calling him “a creative marketing wizard,” “a man of profound integrity,” and “a quintessential marketing expert.”