"5 Brand-Building Ideas"
Brand Recognition Begins with a Unique Selling Proposition
Brian Flook, MIRM

Great marketing always comes down to one thing: Tell your audience, in a compelling way, what your company does that is unique and better than your competition. Answer that question and perform the answer consistently, and you're on your way to building a good brand....

What exactly is a brand? Does such a thing exist or is it just more marketing mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of 'brand' is overrated, but the effect of it is not. I describe that effect as 'brand recognition.' I believe a brand is a promise delivered! That promise is expressed in many ways: customer service, great product, value, price, quick response, etc.

Finish the article here

Power Marketing Guest Article:
20 Steps to Building Your Online Brand.
Whoever Said This was Easy was Lying!
By: Mike Lyon, Internet Marketing Consultant

Are you finding yourself discouraged with your attempt at building your online brand? Some have become frustrated and abandoned ship altogether, and even worse, some have left their blogs looking like a digital ghost town. I hope you did not buy into those touting that this would be "easy." Nothing that has value is ever easy.  Yes, it is easy to sign up for a Facebook account, create a Twitter account and shoot a YouTube video. Yes, it is easier than ever before to reach a target audience. But creating quality content and building influence requires something else entirely… passion and dedication. Just to make sure you are covering all the bases, here are 19 steps to ensure you make it past the 3-month "flake out" mark that has been claiming many victims.  

Finish the article here

Disclaimer: The views expressed by our guest writers are the opinions of the writer and do not necessarily reflect the views and opinions of our newsletter.