"Ride Relevance to the Top with SEO"
Brian Flook, MIRM

In a very short amount of time, the Internet has completely transformed the way we do business — from internal processes to attracting job applicants and perhaps most importantly, clients. The nature of that transformation is both incredibly exciting and overwhelming. The Internet presents a landmine of opportunity for business, yet the ground to cover can seem endless. In some ways, it is!

That's where organic search optimization comes in. The way people shop for goods and services, including their next home, continues to rapidly transform right along with the Internet, meaning the way you market your products must change too. Consumers can easily get information about different companies and products without ever interacting with that company directly, meaning their first impression of you likely won't come from any personal interaction. That is IF they can find you online at all.

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Client of the Month: Drees Homes

The team at Power Marketing has long worked with Drees Homes, an award-winning national builder, providing everything from model home displays to photography.

Barry Weller, Division Sales Manager of the Maryland and D.C. Divisions had these kind words to say about President Brian Flook and Power Marketing:

"Power Marketing has been my marketing partner for 19 years. Brian and his team understand new homes marketing from both the viewpoint of the builder and the prospect. He puts the interests of his client ahead of his own. They provide tremendous creative value and are especially insightful regarding new media. Power Marketing helps us achieve our goals while being respectful of budget constraints. Brian is a man of integrity, there is no one I trust more."

Barry Weller, M.I.R.M.,
Division Sales Manager, Drees Homes – Maryland and D.C. Divisions

Chart of the Month: Inbound Marketing